Pueblo Chile License Plate bill presented at State Capitol

PUEBLO – A bill that would create a Pueblo Chile License Plate was presented by House Representative Daneya Esgar during the House Transportation and Energy Committee’s meeting on Thursday, February 2 at the Colorado State Capitol. Esgar was accompanied by members of the Pueblo Chile Growers’ Association, the Greater Pueblo Chamber of Commerce and Pueblo County Government for public testimony regarding the bill, HB17-1012.


The bill passed the House Transportation & Energy Committee and has moved on to the House Appropriations Committee before being considered on the House Floor.


“We want to make sure that all of Colorado knows that Pueblo Chile is our chile. Pueblo Chile is Colorado’s chile, and eventually will be the leading brand of chile across the United States,” Representative Esgar stated.


The goal for a Pueblo Chile group special license plate came up during a casual conversation between House Representative Daneya Esgar and former Pueblo County Commissioner Buffie McFadyen.


The Pueblo Chile branding campaign was made possible by a $144,000 USDA Specialty Crops Block Grant from the Colorado Department of Agriculture that was obtained by Pueblo County’s Economic Development & Geographic Information Systems department. The Pueblo Chile Growers’ Association, with assistance from Pueblo County and the State of Colorado, are utilizing the grant monies to invest in agritourism and value-added products to extend the availability of Pueblo Chile. The campaign brought an additional $1.1 Million to the Pueblo community in 2015 and is anticipated to grow by 9.4 percent each year after.


CONTACT:                 For more information please contact Paris Carmichael, Pueblo BOCC Community Information Manager at carmichp@pueblocounty.us

or 719-252-8550.