For questions, email Purchasing Agent [email protected]
PUBLIC NOTICE
COVID Multimedia Marketing Campaign and Media Buy
Procedures
Obtain a Request for Quote (RFQ), email the Purchasing Agent to request the instructions.
All RFQs will require name of business, mailing address, email address, and two contact phone numbers prior to release.
Dates of Review and Submission Documents
Release of RFQ – Monday, June 05, 2023 at 8:00 a.m.
Questions or additional information regarding the quote topics can be obtained by emailing the Purchasing Agent.
Questions and responses will be provided to all prospects.
Quote Deadline
Friday, June 09, 2023 by 5:00 p.m.
RFQ Submissions
RFQs are to be submitted electronically to the Purchasing Agent.
Submissions submitted after the deadline will not be accepted.
RFQ Evaluation
RFQs will be evaluated on the following:
Level of expertise to perform required tasks, prior experience in field, other relevant experience, presentation of information, correctness of documents/information submitted.
Quote review process: June 12 - 13, 2022
Conduct contractor interviews: June 14-16, 2023 (if needed)
Bid Award Notification: June 16, 2023 by 5:00 p.m.
RFQ submissions become property of the Pueblo Department of Public Health and Environment upon submission.
Final RFQ Submissions
Final RFQ submissions must include name of business and contact information for contractor/individual, proposal plan for contractor requirements, documentation relating to qualifications for performance of requirements, and RFQ budget (line-item costs). Email this information to Shannon Roybal Purchasing Agent.
Project Description
The health department is accepting quotes for ad placement/media buys for a campaign to reach Pueblo City and County community members with information about self-care and prevention of winter illnesses, including the following prevention methods: getting tested, wearing a mask, physical distancing, staying up to date with vaccines, increasing indoor ventilation, good hand hygiene, disinfecting of high touch surfaces and staying home when ill. The campaign will need to be placed on television, digital, radio, and print advertising. Messaging could change throughout the campaign due to changes in COVID response needs. The campaign is expected to last through December 31, 2023.
Budget
Total funds allowed: $25,000 including administrative fee.
Provide a budget proposal on how you would recommend spending funds on the follow items:
Media buys
Designing and adaptation of creative (artwork and messaging)
Audio and visual (TV and radio)
Identify additional marketing sources you would recommend spending funds
Administrative cost
Contractor Qualifications
Provide a brief history of your company, staff size, number of years in business, and experience.
Include three reference names and contact information who can attest to your quality of work and marketing experience. Include a brief description of your relationship to these individuals.
Provide estimated time commitment per your previous professional experience.
Add additional comments, background information, data, etc., pertinent to the selection process.
Acknowledgment of Federal Funding (must be included in all placed ads)
This project is supported by the Centers for Disease Control and Prevention of the U.S. Department of Health and Human Services (HHS) as part of a financial assistance award 100 percent funded by CDC/HHS. The contents are those of the author(s) and do not necessarily represent the official views of, nor an endorsement, by CDC/HHS, or the U.S. Government.